Overview of Dallas Cowboys Net Worth According to Forbes
Dallas cowboys net worth forbes – The Dallas Cowboys, also known as America’s Team, is one of the most iconic and valuable sports franchises in the world. According to Forbes, the Cowboys’ net worth has been consistently ranked at the top among NFL teams, with an estimated value of over $8.5 billion in 2023. But have you ever wondered how Forbes calculates the net worth of NFL teams?
And how does the Cowboys’ net worth compare to other franchises?
Forbes’ Methodology and Sources of Information
Forbes uses a comprehensive methodology to estimate the value of NFL teams. According to Forbes, the team’s enterprise value is calculated by adding the team’s debt, equity, and other assets to their annual revenue from broadcasting rights, sponsorships, and other sources. The calculation is based on a combination of publicly available data and private estimates from industry experts.Forbes also takes into account factors such as ticket sales, merchandise sales, and the team’s performance on the field, as these factors can impact the team’s brand value and revenue potential.
The sources of information used by Forbes include team financial statements, industry reports, and expert estimates from financial advisors and attorneys.
Comparing the Cowboys’ Net Worth with Other NFL Teams
To give you a better understanding of the Cowboys’ net worth, let’s look at some examples of how Forbes’ calculations have estimated the values of several NFL teams in each division. The NFL is divided into eight divisions, with four teams in each division. AFC East
1. New England Patriots
$5.5 billion (2020)The Patriots’ value has been steadily increasing due to their consistent success on the field and their ability to generate revenue from their lucrative broadcasting rights deal.
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2. Buffalo Bills
$1.4 billion (2020)
- The Bills are one of the most valuable teams in the AFC East, with a strong brand following in Western New York.
- The Dolphins have struggled on the field in recent years, but their iconic orange and aqua colors remain one of the most recognizable brands in the NFL.
3. Miami Dolphins
$1.1 billion (2020)
AFC North
1. Pittsburgh Steelers
$3.5 billion (2020)The Steelers have a loyal fan base in Western Pennsylvania and are one of the wealthiest teams in the NFL.
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2. Baltimore Ravens
$2.5 billion (2020)
- The Ravens have a strong brand following in Maryland and have been able to generate significant revenue from their loyal fan base.
Changes in the Cowboys’ Net Worth Over the Years
The Dallas Cowboys’ net worth has experienced significant changes over the years, with some notable increases and decreases. According to Forbes, the Cowboys’ net worth peaked at $4.85 billion in 2008, driven by the team’s success on the field and their lucrative broadcasting rights deal.However, the team’s net worth declined significantly during the 2010s, as the NFL’s national broadcasting rights deal was renegotiated and the team’s revenue from ticket sales and sponsorships decreased.
The team’s net worth has since rebounded, driven by the team’s resurgence on the field in recent years and their ability to generate revenue from their lucrative broadcasting rights deal.
| Year | Net Worth ($ million) | Reason for Change |
|---|---|---|
| 2008 | 4,850 | Peak in net worth driven by team’s success on the field and renegotiation of national broadcasting rights deal. |
| 2010 | 3,100 | Net worth declines due to renegotiation of national broadcasting rights deal and decrease in ticket sales revenue. |
| 2020 | 8,500 | Net worth rebounds driven by team’s resurgence on the field and renegotiation of national broadcasting rights deal. |
Stadium Revenue and Attendance

The Dallas Cowboys’ AT&T Stadium, often described as a “house that Jerry built,” has revolutionized the way teams generate revenue and engage fans. Since its opening in 2009, the stadium has been a goldmine for the Cowboys, producing unprecedented revenue streams and cementing its status as one of the most valuable franchises in the NFL. In this section, we’ll explore the impact of AT&T Stadium on the Cowboys’ revenue and net worth, focusing on sold-out games, average ticket prices, luxury suites, VIP experiences, and premium seating.
Sold-Out Games and Attendance Figures, Dallas cowboys net worth forbes
The Cowboys’ home stadium has consistently broken records for sold-out games, with over 90% of the team’s games selling out in the past decade. This is partly due to the stadium’s state-of-the-art facilities, which offer unparalleled fan experiences. The average attendance at AT&T Stadium is around 93,000 fans per game, with the highest attendance recorded at 105,121 in 2015.
In comparison, other NFL teams with similar stadium configurations and amenities, such as the Kansas City Chiefs and the Seattle Seahawks, average around 70,000 and 69,000 fans per game, respectively.
Luxury Suites and VIP Experiences
AT&T Stadium boasts an impressive array of luxury suites, offering fans the ultimate in comfort and entertainment. These suites typically range from $200,000 to $500,000 per year, depending on the package. In addition, the stadium features various VIP experiences, including exclusive access to the field and player meet-and-greets. For example, the Cowboys’ “Sky Lounge” offers patrons a 360-degree view of the field and surrounding area, complete with gourmet cuisine and premium beverages.
Premium Seating
The Cowboys have implemented a dynamic pricing system for premium seating, allowing fans to enjoy an elevated experience for a higher price. These premium seats often come with additional amenities, such as extra legroom, upgraded concessions, and exclusive access to the field. The Cowboys have sold a significant number of premium seats, generating substantial revenue from these high-end options.
By contrast, other teams with similar offerings, such as the Los Angeles Rams, have reported lower premium seating revenue due to the higher costs associated with their stadium.
Revenue-Generating Features
AT&T Stadium is designed to maximize revenue through a variety of features, including:
- Luxury suites: These high-end spaces offer the ultimate in comfort and entertainment, with prices ranging from $200,000 to $500,000 per year.
- VIP experiences: Exclusive access to the field, player meet-and-greets, and gourmet cuisine make these packages highly sought after by fans and corporate sponsors.
- Premium seating: The dynamic pricing system and additional amenities offered in premium seats make them a lucrative option for the Cowboys.
Revenue Streams
AT&T Stadium generates revenue through multiple streams, including:
- Ticket sales: The Cowboys sell a significant number of tickets to each game, with premium seating and VIP experiences generating the highest revenue.
- Sponsorships: Corporate sponsors pay millions to associate their brands with the Cowboys and AT&T Stadium.
- Concessions: The stadium’s concessions stand generate substantial revenue, with fans paying a premium for premium food and beverage options.
Last Word: Dallas Cowboys Net Worth Forbes

As we’ve seen, the Dallas Cowboys’ net worth is a complex and multifaceted topic that involves a range of financial components. From their historic stadium to their lucrative sponsorship deals, the Cowboys have built a financial empire that is the envy of the NFL. Whether you’re a die-hard Cowboys fan or just a casual observer, it’s hard to deny the team’s impressive financial prowess.
As the team continues to grow and evolve, it will be interesting to see how their net worth changes in the years to come.
Questions Often Asked
How does Forbes estimate the net worth of the Dallas Cowboys?
Forbes uses a comprehensive approach that involves analyzing various financial metrics, including ticket sales, merchandise, broadcasting rights, and sponsorships to estimate the net worth of the Dallas Cowboys.
What are the main sources of revenue for the Cowboys?
The main sources of revenue for the Cowboys include ticket sales, merchandise, broadcasting rights, and sponsorships. These revenue streams contribute significantly to the team’s net worth.
How has the Cowboys’ net worth changed over the years?
The Cowboys’ net worth has fluctuated over the years, with significant increases and decreases. Factors such as changes in the NFL’s revenue-sharing model, broadcasting rights, and player contracts have contributed to these changes in the team’s net worth.