Erin Napier’s Financial Involvement in Home Town Ventures and Businesses: Erin Napier Net Worth 2022
Erin napier net worth 2022 – Erin Napier, alongside her husband Ben Napier, has become a prominent figure in the world of home renovation and small-town entrepreneurship. As a co-founder of various businesses, including Laurel Mercantile Company and Home Town Makeover, Erin has made significant contributions to the economic growth of their hometown, Laurel, Mississippi. This article will delve into Erin’s financial involvement in these ventures, highlighting her business acumen and the factors that have contributed to her increased income and net worth.
Founding Laurel Mercantile Company
Laurel Mercantile Company, founded in 2016, is a specialty retail store that showcases handmade and locally sourced products. The store serves as a hub for artisans and makers, providing a platform for them to showcase and sell their creations. Erin’s vision for Laurel Mercantile Company was to create a space that celebrates the artisanal spirit of their community, while also providing a unique shopping experience for visitors.
By co-founding this business, Erin has not only contributed to the local economy but also created a space for creatives to flourish.
- Increased Revenue Streams: Laurel Mercantile Company has generated significant revenue through the sale of handmade products, workshops, and events.
- Job Creation: The store has created employment opportunities for local artisans and shop staff, injecting money into the local economy.
- Community Engagement: Laurel Mercantile Company has become an integral part of the local community, hosting events and workshops that promote arts and crafts.
Home Town Makeover and Its Impact on Erin’s Net Worth
Home Town Makeover, a home renovation show that premiered in 2017, has given Erin and her husband Ben a platform to showcase their design and renovation skills. As the show’s popularity grew, so did Erin’s income and net worth. The show’s success can be attributed to the Napiers’ unique approach to renovation, which focuses on preserving the historical charm of homes while incorporating modern features.
- Raise in Net Worth: Erin’s net worth has significantly increased due to the show’s success, which has led to endorsement deals, book sales, and speaking engagements.
- Increased Income from Endorsements: Erin has partnered with several brands, including home decor companies and lifestyle brands, further increasing her income.
- Promotion of Laurel, Mississippi: Home Town Makeover has brought international attention to Laurel, Mississippi, promoting the city’s rich history and cultural attractions.
Finding and Working with Investors
Erin and Ben have successfully navigated the world of investors, securing funding for their various projects. Their approach to finding investors has been strategic, focusing on building relationships and demonstrating a clear vision for their businesses.
- Navigating Small-Town Investors: Erin and Ben have worked with local investors, securing funding from community banks and private investors.
- Large-Scale Investors: They have also partnered with larger investors, securing funding for their TV show and other business ventures.
- Key Lessons Learned: Through their experiences, Erin and Ben have learned the importance of building strong relationships with investors and having a clear vision for their businesses.
Challenges Faced and Lessons Learned
As Erin and Ben navigated the world of business and entrepreneurship, they faced several challenges. However, they learned valuable lessons that have helped them grow both personally and professionally.
In order to navigate the complexities of business, one must be adaptable, resilient, and open to learning. Erin and Ben have demonstrated these qualities, allowing them to overcome obstacles and achieve their goals.
Advantages of Working with Small-Town Investors
Working with small-town investors has presented Erin and Ben with several advantages, including:
- Personalized Approach: Small-town investors often take a more personalized approach, providing guidance and support that is not always available from larger investors.
Disadvantages of Working with Large-Scale Investors
Working with large-scale investors has also presented Erin and Ben with several challenges, including:
Erin Napier’s Media Presence Across Platforms and Her Impact on Social Media

With an estimated 1.5 million followers on Instagram, Erin Napier has established herself as a social media influencer and entrepreneur, leveraging her platform to promote her family’s various business ventures, including Laurel Mercantile Company merchandise and the popular HGTV show Home Town. By sharing visually appealing content that showcases her Southern charm and design aesthetic, Erin has been able to drive engagement and increase her online reach.
The Power of Visually Appealing Content on Instagram
Erin’s Instagram feed is a perfect example of how visually appealing content can drive engagement and increase online reach. By regularly posting high-quality images and videos that showcase her designs, collaborations, and personal life, Erin has been able to create a loyal following of fans who appreciate her unique style and aesthetic. Her use of visually appealing content has also allowed her to promote her family’s business ventures, including Laurel Mercantile Company merchandise, which has contributed to her growing online fame.
- By incorporating visually appealing images and videos into her Instagram feed, Erin has been able to increase engagement and drive more traffic to her website and social media platforms.
- Her use of high-quality images and videos has also allowed her to showcase her designs and collaborate with other influencers and brands in a visually appealing way, which has contributed to her growing online following.
- Erin’s attention to detail and commitment to creating high-quality content has also helped her to establish a strong personal brand, which has contributed to her success as a social media influencer.
Collaborations with Influencers and Brands
Erin has collaborated with several influencers and brands to promote her family’s business ventures and expand her online reach. These collaborations have allowed her to tap into new audiences and create fresh content for her followers. Some notable examples include her collaborations with home decor and design brands, which have helped to showcase her expertise in the field and establish her as a leading voice in home design.
| Brand | Project |
|---|---|
| Home Decor Company | Partnered with Erin to design and showcase a limited-edition furniture line |
| Interior Design Firm | Collaborated with Erin to provide interior design services for a featured home on Home Town |
Favorite Social Media Tools, Erin napier net worth 2022
Erin has shared that she uses several social media tools to manage her online presence and engage with her followers. Some of her favorite tools include Hootsuite, Buffer, and Canva, which have allowed her to streamline her content creation and publishing process, schedule posts ahead of time, and create engaging visual content.blockquote> “I use Hootsuite to schedule my posts and keep track of my analytics.
It’s saved me so much time and allowed me to focus on creating more content.”
Erin Napier
Outcome Summary

As we conclude our exploration of Erin Napier’s net worth and the impact of Hometown Makeovers, it becomes clear that her passion for design, community engagement, and small-town America has played a pivotal role in her success. With a growing media presence, product lines, and speaking engagements, Erin Napier is solidifying her position as a beloved television personality and influential entrepreneur.
By understanding the intricacies behind her net worth, we can appreciate the dedication and hard work that has enabled her to flourish in the competitive world of home renovation television.
FAQ Summary
What is Erin Napier’s net worth as of 2022?
Erin Napier’s net worth in 2022 is estimated to be around $8 million.
How does Erin Napier contribute to the success of Home Town?
Erin Napier’s on-screen presence, interior design expertise, and ability to connect with small-town America contribute significantly to the show’s popularity. Her unique perspective and design vision bring timeless charm to the homes featured on the show.
What other business ventures is Erin Napier involved in?
Erin and Ben Napier co-founded Laurel Mercantile Company, a small business that offers home decor and lifestyle products. Additionally, they have launched other entrepreneurial ventures, expanding their reach in the home renovation and decor industries.