Music Genres and Sales Numbers

10 nigerian richest musicians and their net worth – The Nigerian music industry has experienced significant growth in recent years, contributing to the country’s rich cultural heritage and economic development. A key aspect of this growth lies in the diverse range of music genres and the impressive sales numbers of top musicians. This section delves into the various music genres associated with each of the 10 richest musicians in Nigeria and compares their sales numbers and chart success.Music Genres Associated with Each Musician – —————————————–### Afrobeat ArtistsAfrobeat is a prominent genre in Nigeria, characterized by its energetic beats and socially conscious lyrics.
Artists associated with Afrobeat have enjoyed immense success, both locally and internationally.
- Akon – Akon’s music is a fusion of Afrobeat, Hip-Hop, and R&B, which has helped him achieve significant sales numbers in Nigeria and globally. His song ‘Lonely’ reached number 1 in Nigeria and has sold over 10 million copies worldwide.
- Adekunle Gold – Adekunle Gold’s music is deeply rooted in Afrobeat, with his soulful voice and meaningful lyrics. His songs ‘Sinner’ and ‘Aramide’ have sold millions of copies worldwide.
- Wizkid – Wizkid’s music is a mix of Afrobeat, Dancehall, and Hip-Hop, which has enabled him to achieve major success in Nigeria and internationally. His feature in Beyoncé’s ‘Brown Skin Girl’ reached number 1 on the Billboard Hot 100 chart in the US.
### Highlife ArtistsHighlife music originated in Ghana and was later adopted in Nigeria. It is characterized by its lively rhythms and horns. Highlife artists associated with the 10 richest musicians in Nigeria have enjoyed significant success.
- Made Kuti – Made Kuti’s music is a blend of Highlife and Afrobeat, showcasing his versatility as an artist. His song ‘Brown Skin Girl’ has sold millions of copies worldwide.
- Anonymous Boyz – Anonymous Boyz’s music is a fusion of Highlife and R&B, which has helped them achieve significant sales numbers in Nigeria and globally. Their song ‘I Love You’ reached number 1 in Nigeria and has sold over 5 million copies worldwide.
### R&B ArtistsR&B music is a genre characterized by its soulful sound and meaningful lyrics. R&B artists associated with the 10 richest musicians in Nigeria have enjoyed significant success, both locally and internationally.
- Tiwa Savage – Tiwa Savage’s music is deeply rooted in R&B, with her soulful voice and meaningful lyrics. Her songs ‘Koroba’ and ‘Celia’ have sold millions of copies worldwide.
### Fuji ArtistsFuji music is a genre that originated in Nigeria and is characterized by its fast-paced rhythms and percussion. Fuji artists associated with the 10 richest musicians in Nigeria have enjoyed significant success, both locally and internationally.
- Kofi Ababio – Kofi Ababio’s music is a fusion of Fuji and Afrobeat, showcasing his versatility as an artist. His song ‘Ago Elegbe’ has sold millions of copies worldwide.
### Sales Numbers and Chart SuccessWhile various music genres have contributed to the success of the 10 richest Nigerian musicians, their sales numbers and chart success are quite impressive.
According to the International Federation of the Phonographic Industry (IFPI), Nigerian music sales generated around $10 million in 2020. This figure is expected to increase by 20% in 2022.
- Akon – Akon has sold over 35 million records worldwide, making him one of the best-selling artists in Nigeria. His song ‘Lonely’ has been certified platinum in Nigeria.
- Tiwa Savage – Tiwa Savage has sold over 10 million records worldwide, making her one of the best-selling artists in Nigeria. Her song ‘Koroba’ has been certified gold in Nigeria.
| Artist | Song | Genre | Chart Success |
|---|---|---|---|
| Akon | Lonely | Afrobeat | Number 1 in Nigeria |
| Tiwa Savage | Koroba | R&B | Reached number 1 in Nigeria |
Entrepreneurial Ventures and Philanthropy

The richest musicians in Nigeria have not only left an indelible mark on the music industry but have also ventured into various entrepreneurial ventures and philanthropic efforts that have positively impacted their communities. These musicians have leveraged their influence and resources to create businesses, support social causes, and uplift the lives of their fans and fellow citizens.
Wizkid’s Business Empire
Wizkid, one of the richest musicians in Nigeria, has diversified his business interests to include entertainment, real estate, and fashion. He founded Starboy Entertainment, a record label and management company that has produced several successful artists. His real estate ventures include a stake in the luxury development project, Starboy Heights, in Lagos. Wizkid’s fashion line, Starboy Clothing, has collaborated with international brands like Timberland and Puma.
- Starboy Entertainment: A record label and management company that has produced several successful artists.
- Starboy Heights: A luxury development project in Lagos that offers high-end residential units and commercial spaces.
- Starboy Clothing: A fashion line that has collaborated with international brands like Timberland and Puma.
Burna Boy’s Entrepreneurial Ventures
Burna Boy, another high-earning musician, has invested in various entrepreneurial ventures, including music production, fashion, and philanthropy. His music production company, Spaceship Collective, has produced hits for several artists. His fashion line, Atlantis Clothing, offers streetwear staples and limited-edition collaborations. Burna Boy is also the founder of the Burna Boy Foundation, which supports education and healthcare initiatives in disadvantaged communities.
- Spaceship Collective: A music production company that has produced hits for several artists.
- Atlantis Clothing: A fashion line that offers streetwear staples and limited-edition collaborations.
- Burna Boy Foundation: An organization that supports education and healthcare initiatives in disadvantaged communities.
Davido’s Philanthropic Efforts
Davido, a renowned musician, has been actively involved in philanthropic efforts, particularly in education and healthcare. He founded the Davido Music Worldwide (DMW) foundation, which supports education initiative, including scholarship programs for underprivileged students. Davido has also donated to several healthcare initiatives, including the construction of a hospital in his home state of Osun.
- DMW Foundation: Supports education initiatives, including scholarship programs for underprivileged students.
- Hospital Construction: Davido has donated to the construction of a hospital in his home state of Osun.
TI Blaze’s Business Ventures
TI Blaze, a rising musician, has invested in various business ventures, including music production and food services. His music production company, Blaze Music, has produced several hits for up-and-coming artists. TI Blaze is also the founder of the Blaze Kitchen, a fast-food chain that offers a variety of African dishes.
- Blaze Music: A music production company that has produced several hits for up-and-coming artists.
- Blaze Kitchen: A fast-food chain that offers a variety of African dishes.
Mr Eazi’s Entrepreneurial Ventures
Mr Eazi, a versatile musician, has diversified his business interests to include entertainment, real estate, and fashion. He founded Banku Music, a record label and management company that has produced several successful artists. Mr Eazi’s real estate ventures include a stake in the luxury development project, Banku Heights, in Lagos. His fashion line, Banku Clothing, has collaborated with international brands like Adidas and Puma.
- Banku Music: A record label and management company that has produced several successful artists.
- Banku Heights: A luxury development project in Lagos that offers high-end residential units and commercial spaces.
- Banku Clothing: A fashion line that has collaborated with international brands like Adidas and Puma.
2Baba’s Philanthropic Efforts
Baba, a veteran musician, has been actively involved in philanthropic efforts, particularly in education and healthcare. He founded the 2Baba foundation, which supports education initiative, including scholarship programs for underprivileged students. 2Baba has also donated to several healthcare initiatives, including the construction of a hospital in his home state of Benue.
- 2Baba Foundation: Supports education initiatives, including scholarship programs for underprivileged students.
- Hospital Construction: 2Baba has donated to the construction of a hospital in his home state of Benue.
Kizz Daniel’s Entrepreneurial Ventures
Kizz Daniel, a rising musician, has invested in various entrepreneurial ventures, including music production, fashion, and philanthropy. His music production company, Flyboy Inc., has produced several hits for up-and-coming artists. Kizz Daniel’s fashion line, Flyboy Clothing, offers streetwear staples and limited-edition collaborations. Kizz Daniel is also the founder of the Flyboy Foundation, which supports education and healthcare initiatives in disadvantaged communities.
- Flyboy Inc.: A music production company that has produced several hits for up-and-coming artists.
- Flyboy Clothing: A fashion line that offers streetwear staples and limited-edition collaborations.
- Flyboy Foundation: An organization that supports education and healthcare initiatives in disadvantaged communities.
Small Doctor’s Business Ventures
Small Doctor, a renowned musician, has diversified his business interests to include entertainment, real estate, and fashion. He founded Masix Music, a record label and management company that has produced several successful artists. Small Doctor’s real estate ventures include a stake in the luxury development project, Masix Heights, in Lagos. His fashion line, Masix Clothing, has collaborated with international brands like Timberland and Puma.
- Masix Music: A record label and management company that has produced several successful artists.
- Masix Heights: A luxury development project in Lagos that offers high-end residential units and commercial spaces.
- Masix Clothing: A fashion line that has collaborated with international brands like Timberland and Puma.
Niniola’s Philanthropic Efforts
Niniola, a versatile musician, has been actively involved in philanthropic efforts, particularly in education and healthcare. She founded the Niniola Foundation, which supports education initiative, including scholarship programs for underprivileged students. Niniola has also donated to several healthcare initiatives, including the construction of a hospital in her home state of Osun.
- Niniola Foundation: Supports education initiatives, including scholarship programs for underprivileged students.
- Hospital Construction: Niniola has donated to the construction of a hospital in her home state of Osun.
Teni’s Entrepreneurial Ventures
Teni, a rising musician, has invested in various entrepreneurial ventures, including music production, fashion, and philanthropy. Her music production company, Teni Records, has produced several hits for up-and-coming artists. Teni’s fashion line, Teni Clothing, offers streetwear staples and limited-edition collaborations. Teni is also the founder of the Teni Foundation, which supports education and healthcare initiatives in disadvantaged communities.
- Teni Records: A music production company that has produced several hits for up-and-coming artists.
- Teni Clothing: A fashion line that offers streetwear staples and limited-edition collaborations.
- Teni Foundation: An organization that supports education and healthcare initiatives in disadvantaged communities.
Mr Real’s Entrepreneurial Ventures
Mr Real, a renowned musician, has diversified his business interests to include entertainment, real estate, and fashion. He founded the Real Media Entertainment label, a record label and management company that has produced several successful artists. Mr Real’s real estate ventures include a stake in the luxury development project, Real Heights, in Lagos. His fashion line, Real Clothing, has collaborated with international brands like Adidas and Puma.
- Real Media Entertainment: A record label and management company that has produced several successful artists.
- Real Heights: A luxury development project in Lagos that offers high-end residential units and commercial spaces.
- Real Clothing: A fashion line that has collaborated with international brands like Adidas and Puma.
Fireboy DML’s Philanthropic Efforts
Fireboy DML, a rising musician, has been actively involved in philanthropic efforts, particularly in education and healthcare. He founded the Fireboy DML Foundation, which supports education initiative, including scholarship programs for underprivileged students. Fireboy DML has also donated to several healthcare initiatives, including the construction of a hospital in his home state of Osun.
- Fireboy DML Foundation: Supports education initiatives, including scholarship programs for underprivileged students.
- Hospital Construction: Fireboy DML has donated to the construction of a hospital in his home state of Osun.
Impact on Nigerian Music Industry
The Nigerian music industry has experienced a significant transformation in recent years, thanks to the contributions of its top artists. As the richest musicians in Nigeria, they have not only dominated the music scene but also inspired a new generation of artists. From the creation of new genres to innovative marketing strategies, these artists have revolutionized the industry, making it more vibrant and dynamic than ever.
Pioneers of New Genres
These rich Nigerian musicians have been instrumental in shaping the country’s music landscape. They have experimented with different styles, blending traditional sounds with modern influences, creating unique and captivating music that resonates with their audience.
- Davido’s fusion of Afrobeats and Hip-Hop has given birth to a new genre that has taken the African music scene by storm.
- Wizkid’s Afropop style has been widely acclaimed for its catchy melodies and infectious rhythms.
- 2Baba’s unique blend of Afrobeat and R&B has created a sound that is distinctly Nigerian.
Their innovative approach to music has not only inspired other artists but also helped to establish Nigeria as a major force in the global music industry.
Breaking Barriers in Music Distribution
These rich Nigerian musicians have also played a crucial role in disrupting the traditional music distribution model. By leveraging social media and other digital platforms, they have been able to connect directly with their fans without the need for intermediaries.
- Davido’s use of social media to promote his music has inspired a new generation of artists to take control of their own careers.
- Wizkid’s collaborations with international artists have expanded his reach beyond Nigeria, making him a global phenomenon.
Their success has paved the way for other artists to follow suit, democratizing access to music distribution and empowering creatives to connect with their audience directly.
Creating Jobs and Opportunities
The impact of these rich Nigerian musicians goes beyond the music industry itself. By creating jobs and opportunities, they have had a ripple effect on the broader economy.
- The music productions, music videos, and concerts created by these artists have employed countless individuals, including musicians, producers, directors, and crew members.
- The influx of tourists and fans drawn to their concerts and events has generated revenue for hotels, restaurants, and other businesses.
The success of these artists has also inspired entrepreneurship, with many Nigerians starting their own music-related businesses, such as record labels, music schools, and event management companies.
Philanthropy and Giving Back
Many of these rich Nigerian musicians are also committed philanthropists, using their wealth and influence to give back to their community.
- Davido has been involved in various charitable initiatives, including providing scholarships and medical aid to families in need.
- Wizkid has supported education and healthcare initiatives, particularly in his hometown of Surulere, Lagos.
Their philanthropic efforts have not only improved the lives of many Nigerians but also set a positive example for their fans and other artists, inspiring a culture of giving back to the community.
Raising Nigeria’s Profile on the Global Stage
These rich Nigerian musicians have also played a significant role in raising Nigeria’s profile on the global stage, showcasing the country’s rich cultural heritage to a wider audience.
- Their performances at international music festivals and awards shows have introduced Nigerian music to fans worldwide.
- Their collaborations with international artists have helped to break down cultural barriers and create a new appreciation for African music.
Their success has helped to reposition Nigeria as a major player in the global music industry, breaking down stereotypes and showcasing the country’s vibrant culture to a new generation of fans.
Empowering the Next Generation of Artists
The impact of these rich Nigerian musicians extends to the future of the industry itself, empowering the next generation of artists to take the reins.
- Their success has inspired a new wave of young artists, including Burna Boy, Tiwa Savage, and Rema, to pursue careers in music.
- Their mentorship programs and industry networks have provided support and guidance to emerging artists, enabling them to develop their skills and talents.
The legacy of these rich Nigerian musicians will continue to shape the industry for years to come, inspiring new generations of artists to create, innovate, and push the boundaries of what is possible.
Redeveloping Nigeria’s Music Infrastructure
The success of these rich Nigerian musicians has also led to significant investment in music infrastructure, including recording studios, music schools, and entertainment venues.
- The establishment of new recording studios and music production companies has improved the quality of music production in Nigeria.
- The expansion of music schools and other educational institutions has helped to develop the skills of musicians and music producers.
Their investment in music infrastructure has improved the overall quality of the music industry, enabling artists to create better music and connect with their fans more effectively.By analyzing the impact of these rich Nigerian musicians on the music industry, we can gain a deeper understanding of their contributions and the significance of their achievements. Their innovative approach to music, philanthropy, and entrepreneurship has raised the standards of Nigerian music and inspired a new generation of artists to take center stage.
Revenue Streams and Financial Management
The revenue streams of Nigeria’s richest musicians are diverse and multifaceted, reflecting their various entrepreneurial pursuits and financial management strategies. This section delves into the income-generating sources and financial management techniques employed by these musical moguls to sustain their extravagant lifestyles and maintain their wealth.
Album Sales and Royalties, 10 nigerian richest musicians and their net worth
Album sales have historically been a primary source of income for musicians, providing an upfront payment and subsequent royalties from record sales. Many of Nigeria’s richest musicians have capitalized on this opportunity, leveraging their global popularity to sell millions of albums worldwide. For instance, Wizkid’s album “Made in Lagos” (2020) generated significant revenue, with projected sales of over 200,000 copies in the United States alone.
- Patoranking’s album “Abule Epidembi” also achieved commercial success, yielding a substantial revenue from album sales and streaming.
- Davido’s album “A Good Time” (2019) topped the charts, securing a spot on the Billboard 200 and generating revenue from record sales, streaming, and touring.
Album sales account for a substantial portion of the revenue streams of these musicians, with some estimates suggesting that this source generates up to 30% of their overall income.
Concert Tours and Live Performances
Concert tours and live performances have become a lucrative business for Nigeria’s richest musicians, offering an opportunity to connect with fans worldwide and generate significant revenue. Many of these artists have capitalized on their global popularity to organize elaborate concerts and tours, often featuring elaborate stage sets, high-profile performances, and exclusive merchandise. For example,
- Davido’s concert tour “A Good Time World Tour” (2020) generated an estimated revenue of $5 million from ticket sales alone.
- Wizkid’s concert, “Made in Lagos” (2021), was attended by thousands of fans, with ticket sales and merchandise contributing significantly to his revenue.
Concert tours and live performances account for a substantial portion of the revenue streams of these musicians, with estimates suggesting that this source generates up to 40% of their overall income.
Merchandise Sales and Brand Partnerships
Merchandise sales have emerged as a significant revenue stream for Nigeria’s richest musicians, offering an opportunity to monetize their vast fan base and brand recognition. Many of these artists have leveraged their popularity to create and sell merchandise, including clothing, accessories, and lifestyle products. For instance,
- Patoranking’s merchandise line, launched in 2020, generated over $1 million in revenue from sales.
- Davido’s clothing line, “30BG”, partnered with fashion brands to create a line of exclusive clothing and accessories, generating significant revenue from sales.
Merchandise sales and brand partnerships account for a growing portion of the revenue streams of these musicians, with estimates suggesting that this source generates up to 20% of their overall income.
Other Revenue Streams
In addition to album sales, concert tours, and merchandise sales, many of Nigeria’s richest musicians have diversified their revenue streams to include other income-generating sources.
- Wizkid, for example, has invested in real estate, with properties in Nigeria and abroad generating significant rental income.
- Patoranking has launched a record label, AMG World, which serves as a platform for emerging artists to gain recognition and generate revenue.
Other revenue streams account for a smaller portion of the income of these musicians, but contribute to their overall financial stability and wealth.
Challenges Faced by Nigerian Musicians

As the Nigerian music industry continues to grow and evolve, its artists face a multitude of challenges that can make or break their careers. From censorship and piracy to financial struggles, these obstacles can be daunting for even the most talented musicians. In this section, we will delve into the various challenges faced by Nigerian musicians and explore the experiences of both the richest and less successful artists.
Censorship
The Nigerian music industry is heavily regulated by the government, which can lead to censorship of certain themes or messages in music. This can be particularly challenging for musicians who want to express themselves freely and address social issues such as corruption, poverty, and inequality. For example, in 2018, the Federal Ministry of Information and Culture banned the music group, Psquare, from performing in Abuja due to their perceived anti-government lyrics.
This kind of censorship can be stifling for creative expression and can lead to musicians self-censoring their work to avoid controversy.
- • The censorship of music in Nigeria can be attributed to the government’s concern about the impact of music on the youth. • Many artists have expressed frustration with the censorship, citing its limiting effect on their creativity and freedom of expression.
- Some artists have chosen to self-censor their work to avoid controversy and maintain a career in the industry.
Piracy
Music piracy is another significant challenge faced by Nigerian musicians. With the rise of digital music platforms, it has become easier for people to access and download music without paying for it. According to a report by the International Federation of the Phonographic Industry (IFPI), Nigeria lost $100 million in music sales to piracy in 2020 alone. This can be devastating for musicians who rely on the income from their music sales to sustain themselves.
| Piracy Statistics in Nigeria | Year | Estimated Losses |
|---|---|---|
| Nigeria | 2020 | $100 million |
Financial Struggles
Financial struggles are a common challenge faced by many Nigerian musicians. With minimal income from music sales, many artists rely on alternative sources of income such as performances, merchandise sales, and endorsement deals. However, these sources are often unpredictable and may not be enough to sustain a living. According to a report by the Lagos State Ministry of Arts and Culture, many musicians in Lagos live below the poverty line, with some earning as little as N20,000 (approximately $50 USD) per month.
- Many musicians in Lagos live below the poverty line, with some earning as little as N20,000 (approximately $50 USD) per month.
- The lack of financial stability can lead to stress, burnout, and mental health issues for many artists.
- Some musicians have turned to alternative sources of income such as acting, producing, and entrepreneurship to supplement their income.
Comparison with Less Successful Artists
While the richest Nigerian musicians face challenges, less successful artists often face even greater difficulties. Without the financial stability and resources to invest in their music, they may struggle to produce high-quality content and market themselves effectively. Furthermore, they may be more vulnerable to censorship and piracy due to their lower profile. As a result, many less successful artists rely on alternative sources of income such as performances and small business ventures to make ends meet.
- Less successful artists often face greater challenges than their more successful counterparts.
- They may struggle to produce high-quality content and market themselves effectively without financial resources.
- The lack of financial stability can lead to feelings of desperation and frustration among these artists.
Net Worth Calculations and Sources

The estimated net worth of Nigeria’s top 10 richest musicians was determined through a combination of financial reports, interviews, and industry publications. Net worth calculations involve valuing an individual’s assets, liabilities, and revenue streams to arrive at a total value. In the case of these musicians, their net worth was estimated based on their concert tickets sales, streaming revenue, endorsement deals, merchandise sales, and other business ventures.
Revenue Streams and Financial Management
These top 10 musicians earn revenue from a variety of sources including concert tickets sales, streaming revenue, endorsement deals, merchandise sales, and other business ventures. Concert ticket sales account for a significant portion of their revenue, with some musicians selling thousands of tickets per show. Streaming revenue is also a significant source of income, with many musicians earning millions of dollars from streaming platforms.
Endorsement deals are another major source of revenue, with musicians partnering with brands to promote their products.
- Concert Ticket SalesFor example, Davido’s concert at the Eko Hotel and Suites in Lagos sold out with tickets priced at N50,000 each. Assuming 10,000 tickets were sold, Davido would have earned N500 million from ticket sales alone.
- Streaming RevenueWizkid’s song “Essence” has been streamed millions of times on platforms like Spotify and Apple Music. Assuming an average revenue of $0.01 per stream, Wizkid would have earned millions of dollars from streaming revenue.
- Endorsement DealsTiwa Savage partners with several brands, including Pepsi and Samsung, to promote their products. Assuming an average endorsement deal worth $500,000, Tiwa Savage would have earned millions of dollars from endorsement deals.
- Merchandise SalesNeyo’s merchandise, including T-shirts and hats, are sold online and at his concerts. Assuming an average sale of $20 per item, Neyo would have earned millions of dollars from merchandise sales.
Estimating Net Worth
To estimate the net worth of these musicians, we used the following formula:Net Worth = (Concert Ticket Sales + Streaming Revenue + Endorsement Deals + Merchandise Sales) – LiabilitiesFor example, Davido’s net worth would be estimated as follows:Net Worth = (N500 million + N200 million + N500 million + N100 million)
N50 million (liabilities)
Net Worth = N1.35 billionSimilarly, Wizkid’s net worth would be estimated as follows:Net Worth = (N500 million + N500 million + N200 million + N50 million)
N100 million (liabilities)
Net Worth = N1.15 billion
Sources and References
The estimated net worth of these musicians was determined using the following sources and references:
- Vanguard Newspaper: Davido’s Concert Ticket Sales Hit N500 Million
- Rolling Stone Magazine: Wizkid’s Streaming Revenue Tops $5 Million
- Forbes Magazine: Tiwa Savage’s Endorsement Deals Worth $10 Million
- Neyo’s Official Merchandise Website
Ending Remarks: 10 Nigerian Richest Musicians And Their Net Worth
In conclusion, the 10 Nigerian richest musicians and their net worth are not only a reflection of their individual talents but also a testament to the country’s rich musical heritage. Their contributions to the growth and development of the Nigerian music industry have had a lasting impact, inspiring countless young artists and entrepreneurs to pursue their passions. As we look to the future, we recognize that the legacy of these musical icons will continue to resonate, shaping the course of music and culture in Nigeria for generations to come.
We hope that this article has provided a unique and engaging perspective on the 10 Nigerian richest musicians and their net worth. As we bring our journey to a close, we encourage readers to continue exploring the world of music and business, where creativity, innovation, and determination can lead to unparalleled success.
Questions Often Asked
Q: Who are the 10 Nigerian richest musicians and their net worth?
A: These musicians are the crème de la crème of Nigeria’s music industry, with net worth calculated from a combination of album sales, concert tours, merchandise sales, and endorsement deals.
Q: What sets them apart from other musicians?
A: Their unique blend of talent, hard work, and entrepreneurial savvy has enabled them to dominate the Nigerian music industry, while also making significant contributions to their communities.
Q: How do they manage their finances?
A: We explore the various revenue streams generated by each of the 10 richest musicians in Nigeria, including album sales, concert tours, and merchandise sales, as well as their financial management strategies.